Hear Elizabeth's conversation with Nate Dvorak, a researcher at Gallup. You can hear about what some organizations like CVS, REI, and Southwest have stopped doing in order to be true to who they are.
Herb Kellehner, the founder of Southwest, passed away in January, 2019. His NYTimes Obituary gives some good insights into how he led Southwest's Values.
Here is Gallup's research into the positive impact of the decisions by companies we talked about in the podcast to *stop* doing something: